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Tolu Ajayi

Tolu Ajayi is a Creative professional working in Advertising and Film. He has versatility across many fields of visual communication from writing,

photography and directing. Starting as intern cartoonist at Vanguard newspapers in his secondary school days, Tolu now has garnered almost 2 decades of advertising experience making some of the most

memorable campaigns for SO&U SAATCHI, first as a copywriter and TV commercials' producer and director. He currently runs a TV production company Lucid Av for SO&U's advertising group.

He’s also was a talented multi camera director on the acclaimed MNET

Tinsel series . He also wrote and directed an award winning short film Blink which got him online notoriety winning 3 awards at the In-Short film festival with several nominations at other industry awards including AFRIFF in 2015.

In 2011,he created and directed a romantic comedy television film A New You

for Ebony Life TV Drama series.


In 2012,he was a director of avant garde Nigerian web series in 2012 Knock Knock, starring OC Ukeje, Bayray Mcwizu, Zainab, and Deyemi Okanlawon.

Tolu is the creator and director of a new TV series Paradise Way for Ebony Life TV which is airing now on Ebony Life TV.


Tolu Ajayi is the director of the Encounter. The film has won AFRIFF Special Jury Recognition for best short film, AMAA Best Short film nomination. Newsweek Europe has called it one of “Best Nigerian films 2015.".

He has shot another short Silence and is working on his feature film for 2017.

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